In case you came to this article out of utter confusion concerning the title, let me start off by answering your query. What is the point of spinning an article?
We sometimes spin articles so that we can get more rewards from the effort that we put into creating a good example of Internet content. We don’t want the exact very same article’s publication on too many sites, due to the fact that duplicate content won’t benefit anybody involved in the distribution and consumption chain. Our readers certainly don’t want to repeatedly find the same article, the publishers face the possibility of getting no benefit at all from a duplicate article since the major search engines attempt not to list the same content multiple times in any search results and we, as online business people, in turn have a substantially decreased liklihood of getting all of the visitors or the search engine optimization (SEO) value through our links that we could have otherwise received.
Spinning is simply rewriting the article, one bit of content at a time, and then using software to randomly select from the alternatives that we have written for each section to construct a large number of unique articles from our original version combined with our alternatives. We can offer alternatives for complete paragraphs, for complete sentences, for phrases of a few words and for single words. We can even code our spinning in such a way so that some versions of the resulting articles may have six paragraphs while other have eight, for example.
We can also place alternatives within other alternatives, using a process known as nested spinning. As an example of this, let’s say that my original sentence is, “I adore my new green hat.” I could rewrite two substitutions for that. The first might be, “I surely love my green hat that I bought recently.” A second alternative could be broken into two sentences to achieve even more variety. “I purchased a new hat not long ago. It’s a very cheery bright green.” When these are presented to my spinning software, it will randomly choose one of the three alternatives for each of the many article versions that it provides.
I can provide more alternatives by using nested spinning for each of those options that I have so far created. I’ll just use the third alternative for a quick example of how this works. I could provide a rewritten version of the words, “purchased a new hat” to “bought a new cap.” I could also provide an alternative to “not long ago.” That might become, “a short while ago.” In other words options are nested inside other options.
The more alternatives you provide for the computer software, the more versions you will have that are sufficiently different from each other. Many article marketers believe that the versions should differ from each other by at least 20%, some say 25%, and I usually shoot for a minimum factor of uniqueness of around 30% to 35%. (I use additional software to measure this factor.
Here are the two best ways to maximize your spinning efforts.
Method 1: Rewrite each paragraph, one at a time, once. Rewrite the first two or three paragraphs and the last paragraph a second time for each. Now, using nesting, rewrite each sentence in each of the alternatives one time. Finally, in the first two or three paragraphs and in the last paragraph, add another level of nesting so that you provide many of your words with alternative synonyms and/or rearrange the wording of a number of the phrases.
Method 2: Rewrite every sentence in the article at least one time. Add a third alternative sentence for each sentence in the first two or three paragraphs and the final paragraph. Using nesting, provide alternative words and phrases for each of the alternative sentences in the first several paragraphs and that last paragraph. Also provide some alternatives for selected words and phrases in those middle paragraphs.
The first approach is better, especially if you have a high standard of uniqueness that you want to achieve or if you want to generate a large number of unique articles. While not as thorough, the second method is faster to prepare.
If you choose to contract with a professional article spinning company, I suggest that you be certain that the service will abide by these general recommendations. Indeed, consider sending the spinning company a link to this article.
One final tip: Make sure that the titles of your various versions are even more thoroughly spun that the articles themselves. In terms of the liklihood of initially attracting a reader and in terms of search engine evaluation, the title is extremely important.